eBay Inc.’s Japanese subsidiary, eBay Japan Co., Ltd., encourages Japanese companies, aiming to expand overseas sales channels and increase sales, through eBay since 2009, and provides eBay as a cross-border EC platform.
eBay’s global expansion is very discreet. eBay’s core business is in the more developed US and European markets, so for small and micro businesses and sellers who involved in retail trade, eBay’s threshold is higher than other e-commerce businesses. According to eBay’s data, the United States, the United Kingdom, and Australia are the three major markets for Japanese sellers.
B2C (Business-to-Consumer) vertical sales. Mainly for individual consumers, and the core market is in the US and Europe.
Seller performance, product quantity, and product price.
The first consideration for eBay’s choice is that the product itself has regional advantages, such as the product target market in Europe and the United States. Compared with Amazon, it is relatively simple to operate and has little input. It is suitable for people with certain foreign trade sources. eBay’s requirements for sellers are stricter than other online platforms, and there are certain requirements for product quality, but they also fight for price. That is, product quality must be decent as well as product price must be low.